James and Holly
Introducing Our Founders
Former British Superbike and MotoGP race winner James Ellison has enjoyed one of the most respected careers in British motorcycle racing. With decades of experience competing at the highest level, James has built a reputation not only for his success on track but also for his technical expertise, rider development and commitment to the sport.
In 2022, James met Irish entrepreneur Holly Smyth, founder of HSO Agency and the pair quickly formed a partnership built on ambition, determination and a shared passion for motorcycle racing. Together, they set out with two clear goals: to get James back competing in the British Championship and to establish Holly's own independent race team capable of competing at British championship level.
Combining Holly's expertise in business, marketing and commercial partnerships with James' wealth of racing knowledge, technical understanding and extensive paddock experience, their vision became reality with the launch of HSO Racing Team in early 2024. The team initially entered the British Superbike Championship as a wildcard outfit before securing a full-time place on the grid, establishing itself as a respected independent team within the paddock.
Today, HSO Racing Team powered by MJM continues to grow both on and off the circuit, with a clear vision of competing at the highest level while developing the next generation of motorcycle racing talent. Now entering their third season together, Holly and James have helped riders gain valuable experience through wildcard opportunities, mentorship and support, with several progressing to full-time positions within the British Superbike Championship.
Away from race weekends, James delivers professional rider coaching and track tuition, passing on the knowledge and experience gained throughout his distinguished racing career. Combined with HSO's expertise in marketing, sponsorship activation and commercial partnerships, the team offers a unique platform that supports riders, brands and partners both on and off the track.
More than just a race team, HSO Racing Team powered by MJM is built on passion, opportunity and progression, committed to nurturing talent, creating long term partnerships and contributing to the future of British motorcycle racing.
Meet The Team
Dedication. Expertise. Passion.
At HSO Racing Team powered by MJM, our success is built on the dedication, experience and passion of every member of the team. Together, we create a professional, supportive environment focused on competing at the highest level while developing the next generation of motorcycle racing talent. United by a shared commitment to excellence, we work together both on and off the track to drive success for our riders, partners and sponsors.
